Fiat Automobiles was the first Brazilian automaker to operate outside the Rio-São Paulo axis in the 1970s. The FCA group still believes in investing in regional development. Today FCA has two plants in Brazil:
Betim (Minas Gerais, Brazil)
Located in Betim, in the metropolitan area of Belo Horizonte, is the largest, most flexible and complex FCA plant in the world. Inaugurated in July 1976 and, it produces up to 800 thousand vehicles per year and 16 different models in its four assembly lines. In an area of more than 610,000 square meters, Fiat Automobiles spreads across six areas of development, simulation, design and construction – including the only concept design area outside Italy, the Centro Estilo – in addition to a test track with 3.8 thousand meters in length.
Since its inauguration, Fiat Automobiles has already produced more than 13 million vehicles. Since 2013 (when it acquired the leadership of the Brazilian market for the 12th time), FCA has invested in the expansion and modernization of its Betim plant, with the objective of increasing its production capacity to 950 thousand vehicles per year. At the same time, new solutions for technology and sustainability are researched for the production of new models.
Goiana (Pernambuco, Brazil)
The Jeep Automotive Plant in Goiana, Pernambuco, is the first factory inaugurated after the Fiat and Chrysler merger. Created with the financial collaboration of the National Bank of Economic and Social Development (BNDES), Banco do Nordeste and Banco do Brasil, the plant is considered to be the most modern FCA production plant in the world, capable of producing up to 250,000 vehicles per year plus an Integrated sales lot – incorporating 15,000 of the best global concepts of the World Class Manufacturing management system.
The Jeep Plant is an important part of FCA’s overall strategy. Its inauguration in April 2015 coincided with the domestic production of the Jeep Renegade – the brand’s first vehicle in Brazil after a hiatus of more than 30 years. By the end of that year there were more than 9,000 employees, in an innovative human resources policy that seeks to understand and value the employability of the local population, while developing and qualifying its team.
In addition to minimizing the impact in its production process, the Jeep Plant operates in the region seeking to collaborate with quality of life, focusing on education, environment, health and culture, in several of its own initiatives and partnerships to leave its legacy far beyond the excellence of its vehicles.