A night of great sensations
Saturday, 8 de July de 2017
The Launch of the Argo renews Fiat’s references stimulating the senses
When the huge lycra curtain came down on the stage and the Fiat Argo was revealed under an intense blast of dozens of intermittent light guns, a cycle of almost two months of expectations among the press and consumers over the new Fiat premium hatch had ended. What the guests at the Pavilion of the Ibirapuera Biennial Park did not know is that for Fiat Chrysler Automobiles (FCA), the expectation had lasted more than four years with projects, research, development and tests, as well as the participation of the most diverse areas of the group, in Brazil and in the world.
The arrival of Argo to the Brazilian and Latin American markets symbolizes the renewal of the Fiat brand, in a move that began with the Toro and the Mobi, followed by the complete modernization of the Automotive Plant in Betim, Minas Gerais. In fact, about R $ 1.5 billion were invested in the development of the car. It is no coincidence that the press has described the Argo as “a new car for a new Fiat.”
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